EXPERIENCE

Professional Experience

Danny Kelly

Owner and Designer

Lowrock Design
January 1999 through present
Lexington, Kentucky 40502

Creative Development Manager

International SPA Association
February 2010 through December 2011
2365 Harrodsburg Road, Suite A325
Lexington, Kentucky 40504
Tel: 859-226-4445

I was most recently the Creative Development Manager for the International SPA Association, responsible for the branding, customization and graphic design of their online presence, multiple HTML email campaigns, print and marketing materials.

As Creative Development Manager, I was responsible for the creation and development of ISPA’s communication and marketing materials, which helped to increase their membership and sponsorships for two years straight. I designed and created both print and online material, including multiple campaigns, the production of multiple websites, and continuous HTML direct email campaigns. I worked with others in the communications division to produce top-quality solutions for their marketing goals.

Graphic Designer, Web & Print

LEX18
September 2009 through January 2010
1065 Russell Cave Road
Lexington, Kentucky 40588
Tel: 859-259-1818

During my contract with LEX18, I designed and created online ads for clients as well as developed custom graphics and web elements for use on lex18.com. I assisted the sales team by producing clean, attractive print marketing materials. I also created a series of website designs for a sport horse news and ad network.

Web Graphic Designer

Lexington Herald-Leader / Kentucky.com
June 2004 through September 2009
100 Midland Avenue
Lexington, Kentucky 40508
Tel: 859-231-3100

While working in the marketing division, I created both print and online marketing materials for various internal campaigns. After shifting to the interactive division, I continued to produce custom online ads for clients, graphics and web elements for kentucky.com, and websites to help the company achieve its online goals.

Graphic Designer, Web & Print

Baker Communications
October 2001 through June 2004
128 East Reynolds Road
Lexington, Kentucky 40517
Tel: 859-245-1100

Graphic Designer, Web & Print

Horseman Publishing Company
November 1999 through October 2001
1910 Harrodsburg Road
Lexington, Kentucky 40503
Tel: 859-276-4026

Marketing Assistant & Graphics

National Thoroughbred Racing Association
August 1998 – September 1999
230 Lexington Green Circle, Suite 310
Lexington, Kentucky 40503
Tel: 859-245-6872

Graphic Designer, internship

Rising Star Communications
A Division of Preston • Osborne
January 1998 – May 1998
450 Old Vine Street
Lexington, Kentucky 40507
Tel: 859-231-7711

Applications and
Skill Set

Entire Adobe Creative Suite:
Adobe Acrobat Pro and Distiller
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Dreamweaver
Adobe Flash
Advanced HTML and CSS knowledge
Accessible designs and coding
Custom social media work (Fb, Tw, LinkedIn, bit.ly and more)
Experience using Blogger, Wordpress, Typepad, Simpleview and Synapse CMS
Experience using Email Service Providers including Cheetahmail, Constant Contact, Emma, Exact Target, and Vertical Response
Google Analytics implementation
Graphics and user interface design
Javascript and jQuery editing
RSS implementation
Understanding of cross browser and mobile compatibility

Education

Asbury College
1 Macklem Drive
Wilmore, Kentucky 40390
Tel: 859-858-3511

BA in Journalism 1998
Emphasis in visual communications

Coursework included:
• Computer illustration
• 3D form & design
• Photography
• Publications editing
• Public relations theory
• Principles of marketing